VINTAGE+ADVERTISING

In the early days, STORM positioned itself as a brand for individuals, not showing the wearer appealed more directly to each consumer. The images used were beautifully photographed, sometimes futuristic like some of the watches and were completely different to other brands that were using small pictures of the watch with large lifestyle images of cars or sports.

Spring 1997		Winter 1999

Winter 2001		Spring 2001

Variations of product only advertising continued until November 2004, when STORM’s first lifestyle campaign was launched with the strapline ‘Stand out in a STORM’. Already producing jewellery, STORM was now moving into other product areas, where the large product images could not convey the full product range, and a fashion led image was important.

With the introduction of jewellery Winter 2002		First ever lifestyle campaign Winter 2004